The increase in prices is affecting consumer behavior as they search online for their needs and wants. They are increasingly cautions when it comes to budgeting for essentials and nonessentials.
A survey was conduct across multiple countries, and 70% of consumers surveyed says; they are concerned about the rising costs. This has affected how they budget for items they need to buy or want to buy.
Even with these rising cost, people have not put off travelling, vacationing, and celebrations. Instead, they are searching for affordable and cheap ways to make the most of their budgets.
Also, they are looking for means of transportation that supports the environment. We have seen a rise in search for the best-rated and most affordable electric vehicles.
What People Are Searching for
This month’s insight shows that people are searching for ways to save on necessities such as; food. They are searching for cheap food near me and party finger food ideas budget.
When it comes to their vacation planning, they are searching for cheapest countries to visit and cheap flight tickets. Consumers are also searching for the best and cheapest electric cars, in addition to electric bikes and trucks. This appears to be a growing trend in light of increasing gas prices and concern around climate change.
We also see that with summer in consumers mind, they are also shopping for flip-flops and sundresses as they search for water park tickets and places to visit in summer.
There are four consumer search behaviors this May 2022 insights is going to focus on. These are;
Living On A Budget Consumer Behavior
Searches for cheapest countries to visit have grown globally by over 7,000%. Searches such as; cheapest countries to visit from india, cheapest countries to visit in europe, cheapest countries to visit from uk.
Consumer searches for cheapest electric car have grown globally by over 100%. Searches such as; cheapest electric car 2022, cheapest electric car in india, cheapest electric car uk, what is the cheapest electric car.
Consumer searches for cheap food near me have grown globally by over 70%. Searches such as; good cheap food near me, best cheap food near me, healthy cheap food near me, cheap food near me open now.
Searches for cheap flight tickets have grown globally by over 100%. Searches such as; book cheap flight tickets, cheap flight tickets to india, how to get cheap flight tickets, how to book cheap flight tickets.
Planning Celebrations Consumer Behavior
Image searches for party finger food ideas budget have grown globally by over 100%. Searches such as; cold party finger food ideas budget, birthday party party finger food ideas budget, buffet party finger food ideas budget, party finger food ideas budget philippines.
Maps searches for party venues have grown globally by over 50%. Searches such as; party venues near me, kids birthday party venues near me, birthday party venues near me.
Image searches for graduation party have grown globally by over 30%. Searches such as; graduation party ideas, table graduation party ideas, backyard graduation party ideas, graduation party, graduation party invitations.
Maps searches for party places have grown globally by over 100%. Searches such as; kids birthday party places, birthday party places near me, birthday party places.
Getting Ready for Summer Consumer Search
Consumer searches for water park ticket have grown globally by over 400%. Searches such as; imagica water park ticket price 2022, wow water park ticket price, bliss water park ticket price, shirdi water park ticket.
Searches for flip flops for men have grown globally by over 80%. Searches such as; flip flops for men, best flip flops for men.
Consumer searches for sundress have grown globally by over 90%. Searches such as; sundress, white sundress, sundress for women, yellow sundress.
Consumer searches for places to visit in summer have grown globally by over 200%. Searches such as; best places to visit in summer in india, places to visit in summer, best places to visit in summer, best places to visit in summer in india with family.
Embracing EVs Consumer Behavior
Searches for electric truck have grown globally by over 100%. Searches such as; electric truck, ford electric truck, chevy electric truck, rivian electric truck, electric truck rivian.
Consumer searches for best electric cars have grown globally by over 100%. Searches such as; best electric cars 2022, best electric cars 2021, best electric cars 2022 uk, best electric cars australia.
Consumer searches for electric cars for sale have grown globally by over 200%. Searches such as; used electric cars for sale, electric cars for sale near me, cheap electric cars for sale, used electric cars for sale near me.
Searches for electric bike price have grown globally by over 40%. Searches such as; electric bike price, electric bike price in india, hero electric bike price in india, komaki electric bike price.
Sourcing for all claims:
Google Data, Global English, Feb 22–Apr 22, 2022 vs. Feb 22–Apr 22, 2021.
Google-commissioned Ipsos COVID-19 Tracker, US, CA, UK, FR, DE, IT, AU, JP, IN, CN, BR, MX, ES, ZA ~n=500-1000 online consumers 18+ per market. Mar 10–13, 2022.
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